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ConTech not only rounds up the lessons, insights, and warnings that I’ve collected in my career as a writer but the hard-won second-hand gold of others in the community who do it well.
Reaching technical audiences—whether data engineers or software developers—is a difficult task for just about everyone. It requires not only knowledge of the landscape and culture of each niche community, but enough understanding of content marketing best practices to know what principles to keep and which to toss out.
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