Guest post: For the love of God, please stop writing “content.”

Why content isn't the answer, and what that means for technical content marketers' missions.

Hey, folks. 👋 It’s been a hot second since I’ve dropped a new edition of ConTech. I appreciate all your patience over the last month. 

I’ve been cooking up some interesting and exciting projects with my main gig, content and community @ Census, that I’m excited to write some takeaways about toward the end of the year. The TL:DR is that I’ve had the chan…